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title . This awesome tank top reps the original singing dried fruit, the California Raisins. This fictional R&B group were originally used as a marketing campaign for the California Raisin Advisory Board. The commercial shows the claymation raisins performing the song “I Heard It Through the Grapevine.” Lead vocals were done by Buddy Miles, a former member of Jimi Hendrix’s Band of Gypsies.
titletype
mockup
title . The ad campaign was a hit and before long, the California Raisins were appearing everywhere. They sang in the Emmy Award-winning film A Claymation Christmas Celebration, they starred in a TV special called Meet the Raisins!, and they released an impressive four studio albums. The Smithsonian even maintains a permanent California Raisins collection of promotional merchandise.
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