Lia Kes, the Wall Street Stonk Stocks shirt . Heaven Shirt. in other words I will buy this founder of sustainable New York label Kes, began selling upcycled cotton and silk masks on her website last week. She’s also been wearing one anytime she’s outside: “I haven’t left home without a mask in the past few weeks, and neither have my kids and our team,” she says. “The reaction from our Instagram followers, clients, and influencers has been supportive—we’ve never experienced as much online traffic as we are [now], and the reaction is heartwarming.” It’s a nice bonus that her masks come in luxe materials and shades of berry and ivory. In addition to selling them to civilians, proceeds of the masks will also go towards buying medical supplies for healthcare workers. While Vaillant and Meyer currently don’t have the capacity to produce and sell masks on their website, they had another idea for brands that want to help: “We strongly encourage luxury houses and groups around the world to donate their stock of unused textiles to produce ‘mask-making kits’ to be given or sold to the general public. We will be happy to help in the development and conception of such a project.”
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