Freshly-washed Viola is the Bacon Of Music Orchestra Player shirt . HeavenShirt . pink radicchio; kumquats tenderly topping a pile of squash; seasonal greens laid out on a lace tablecloth. Overnight, my Instagram feed, populated by the it is in the first place but likes of King’s Clare de Boer and conceptual food artist Laila Gohar, had turned into a visual feast of farmer’s market-ready bounty thanks to a new delivery source. Natoora—the wholesale service that, pre-COVID-19, supplied produce to many of New York’s finest restaurants, from Four Horsemen to the Michelin-starred Eleven Madison Park—had opened its virtual doors to Manhattanites. (Hamptoners are in luck, too: Natoora will begin serving the East End this weekend.) “It’s been fairly nuts,” Franco Fubini, Natoora founder and CEO, says with a laugh. In just the past two weeks, nearly 5,000 New Yorkers have signed up for Natoora. (In London, where the company is headquartered, that number has reached 30,000.) And with good reason: not only is its app as seamless to use as, well, Seamless, but its goods are sourced from over 120 responsible American farms—the Catskills’s Mountain Sweet Berry Farm and Vermont’s Tamarack Hollow, which grows what Fubini calls “very cool greens,” chief among them.
Viola is the Bacon Of Music Orchestra Player shirt, hoodie, sweater, longsleeve and ladies t-shirt
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