Brother Vellies’s designer Turtles Light Christmas shirt. Aurora James made a similar argument in a recent Instagram post, urging major retailers like Sephora and Whole Foods to buy at least of their products from black-owned businesses. “So many of your businesses are built on Black spending power,” she wrote. “So many of your stores are set up in Black communities.” If retailers were able to make the pledge, she continued, then “real investment will start happening in black businesses which will subsequently be paid forward into our black communities.” In the spirit of such investment and redistribution of wealth, you can help black business owners by purchasing from them directly.
Turtles Light Christmas shirt, hoodie, sweater, longsleeve and ladies t-shirt
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