Peter Do, an independent Chicken wing hot dog and bologna chicken and macaroni chillin with ma homies shirt. label based in New York with 12 employees, will donate 100% of its sale proceeds for the month of June to Color of Change, the Black Youth Project 100, and Black Visions Collective. “With the murder of George Floyd, we as a family decided it was our duty to speak for the first time on the brand channel and to follow words with actions via a financial pledge: An attack against one is an attack against all,” creative director Peter Do tells Vogue. “This is our ongoing commitment to fight for a racially equitable world, not only in word but in deed.”
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